Google Swirl: Interactive 3D Ads

Drive your brand engagement with 3D ads

Next level digital advertising with 3D display ads

Since Google introduced Swirl, an interactive digital ad format powered by 3D technology, display advertising has reached new heights. Google Swirl 3D ads offer consumers an interactive shopping experience, allowing them to explore product features, to interact directly with the product, and to drive engagement.

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Communicate your product’s features with 3D ads

Swirl ads give users the ability to interact with products through mobile advertising. Users can enjoy a detailed look at your products, rotating their 3D models in any direction or zooming in and out. Improve your digital ad performance, distinguish your products from the competition and increase purchase intent with 3D ads.

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A certified 3D production partner for Swirl ads

CGTrader is thrilled to be one of Google’s trusted 3D partners, hand selected and approved to develop for Swirl ads. With 15 years of experience in 3D visualization and a track record of working with Fortune 500 online retailers, CGTrader can create high-quality, photorealistic 3D assets optimized for Swirl ad campaigns. From luxury jewelry to the latest sports cars – there is no product too complex for our 3D modeling capabilities!

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Try CGTrader ARsenal capabilities

Bring interactive 3D product experience to your customers!

Ready to launch your 3D Swirl ads campaign?

Kick off your Swirl ads marketing campaign by choosing the 3D ad type that fits your goals and brand, including basic template options, a color selector, and hotspots. CGTrader services include 3D model creation and QA. Submit the form below to set up a free consultation and we’ll show you how we can help you create effective 3D ads for your products.

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We succeed when our customers succeed

What our customers love about CGTrader?

Nurturing our relationships with customers is our ongoing task!

CGTrader ARsenal has allowed us to accelerate the roll-out of AR with minimal effort and resources and has enabled us to present our full portfolio to customers without having to pay for expensive real estate space.

Tom de Vos, Fatboy eCommerce Director

Tom de Vos,

Fatboy eCommerce Director

Fatboy video

CGTrader ARsenal is the ideal solution to overcome barriers to adoption of AR and VR across our online platform. It combines the full scalability, ease of implementation and efficient 3D model delivery that we require. We’ve decided this is the right platform on which to build our AR and VR customer strategy.

Juergen Schuster, Founder and CEO, Garten und Freizeit

Juergen Schuster,

Founder and CEO, Garten und Freizeit

Garten&Freizeit video
We wanted to work with someone who was working with the native application in Shopify and that’s where CGTrader ARsenal led the most. You weren’t selling me a service, an app that plugs in. It’s not an iFrame that gets loaded into a page, it’s something we can plug and play directly into our Shopify store. CGTrader ARsenal has a very robust 3D model revision platform, where you can upload the 3D model, point to certain things, and say “fix this, fix that“. I think that is a game-changer in this space. Also, the cost was a factor and CGTrader was commercially priced, allowing us to roll it out at scale.
Vince Lebon, Founder, CEO and Designer, Rollie Nation

Vince Lebon,

Founder, CEO and Designer, Rollie Nation

At Crate and Barrel and CB2, providing the highest quality digital visualizations of our products to inspire our customers is of utmost importance. Our collaborative efforts with CGTrader help us reach our standards of photorealistic imagery, and the augmented reality assets they create enable our customers to see products anytime, anywhere. CGTrader not only shares our standards for quality, but they’ve been proactive in listening and improving their work processes with us, which is refreshing.

Geoffrey Mark,

Associate Director, CGI Strategy and Operations

At Elsie Home, our goal is to help make our customers homes beautiful in the most environmentally friendly way possible. In order to do that we have chosen to reduce waste where we can. Shipping pillows takes materials, energy and time. Any way we can reduce the amount of returns we ship and receive helps us achieve our goal of reduced waste. With CGTrader's 3D model and AR tools we are able to give our customers the opportunity to see how the pillow looks in their home before they hit the buy button. This gives our customer the confidence and reassurance they need to know that their pillow will look great in their home before they see it in person. This is a win-win situation for Elsie Home and our customers.

The CGTrader team has been nothing but amazing when it comes to understanding our vision and helping to implement it. I look forward to a long term partnership going forward.
Lauren Meichtry, CEO/Founder, Elsie Home

Lauren Meichtry,

CEO/Founder, Elsie Home

Surveys of our customers showed that not being able to touch and feel our products was the biggest point of friction to buying online. Augmented reality and 3D modelling allowed us to bring our customers one step closer to the real thing by giving them the opportunity to get up close and personal with our products and visualise what their purchase would look like in their own fitness space! We were blown away by all aspects of this job. The quality of the model was excellent (despite us providing them with a very complicated model). The communication was fantastic with an extremely streamlined review portal and process. The team also completed the work before the proposed deadline. Will definitely be using CGTrader again.
Josh Hancock, eCommerce and Online Marketing Manager, Gym and Fitness

Josh Hancock,

eCommerce and Online Marketing Manager, Gym and Fitness

My experience on CGTrader was fantastic! The models that I purchased were very high quality, which allowed me to drop them into my project immediately. The customer support staff at CGTrader was amazing and resolved my issue within a short period of time!

Ed Miller,

XR Design Developer, Microsoft

CGTrader is my favorite 3D source because of the range of assets you expose.

Jason Crist,

Technology Scout, Nike

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Bring interactive 3D product experience to your customers! Fill in the contact form to schedule a personal consultation on how 3D Visualization can improve your sales performance.